Let me just say I’ve had the pleasure of smoking quite a few of the Gran Coronas and Gran Toros with Guillermo himself and they are EXQUISITE.  While I prefer the Gran Corona, this cigar no matter what your preference is a winner and a test to the brilliance of La Aurora.  Virtually every new cigar that is debuting at IPCPR right now I’ve had prior to the show and for me the Guillermo León Gran Corona is the best new smoke of 2010.

________________________________________________________________________________________

La Aurora debuts new Guillermo León line

Also adds new La Aurora Corojo line for retailers

MIAMI FL – Miami Cigar & Company, the exclusive U-S distributor for La Aurora, announces two new additions to the La Aurora lines.  The first is the new Guillermo León line which brings a complex and medium-to-full bodied experience into the La Aurora marque.

La Aurora vice president Guillermo León says, “Obviously, this cigar is personal for me.  It is part of my family’s legacy for the past 107 years. In this cigar, I wanted something with deep complexity yet also a stronger smoke than most of our offerings.  I think this is something that will please today’s smokers.”  Miami Cigar & Company president Nestor Miranda adds, “With the additions of the La Aurora Corojo and the Guillermo León to the La Aurora 107, which debuted earlier this year, we now have more lines directed specifically to the Brick and Mortar stores.  Our goal is to remain committed to the retail operations that are our lifeblood.”

The Guillermo León sports a Habana wrapper grown in Ecuador, over a double binder of both Corojo for strength and Cameroon for sweetness.  The fillers are from the Dominican Republic, Peru, Nicaragua and Brazil.  The Guillermo León will be offered in 4 sizes:  a Corona (5.5 x 42), a Gran Corona (6 x 47), a Belicoso (6.25 x 52) and a Gran Toro (6 x 58).  The MSRP, excluding state taxes,  ranges from $7.60 for the corona to $9.80 for the Gran Toro.

La Aurora Corojo is another new line addition, specifically for Brick and Mortar stores.  The new line will have the same basic flavor profile as our regular La Aurora, except with a touch more strength due to its Corojo wrapper. The rest of the blend is the same as the regular La Aurora with a Dominican binder and Piloto Cubano, Dominican and Nicaraguan fillers.  Initially there will be 5 sizes – Number 4 (5.25 x 43), Robusto (5 x 50), Belicoso (6.25 x 52), Gran Corona (6.5 x 50) and Double Corona (7.5 x 50).  The suggested retail prices, exclusive of state taxes, will range from $5.60 for the Number 4 to $6.80 for the Belicoso or Double Corona.

About Miami Cigar & Company
Miami Cigar & Company, founded in 1989, is the sole U-S distributor of La Aurora brands, Ducados and worldwide distributor of Tatiana, Don Lino and the Nestor Miranda Special Selection.

After nearly two years of work together, United Tobacco and Miami Cigar Company will be splitting effective  1 May 2010. United Tobacco, owner to well-known cigar labels such as the 601, Cubao, and Murcielago, first came under the Miami Cigar umbrella back in Fall 2008 when United agreed to have MCC distribute its products.  As  CEO and co-owner of United Tobacco, Eddie Ortega (right) told Cigar Insider that the split was purely amicable and based on pricing.  In a move which is sure to go over well with cigar smokers, United wishes to lower their prices but could not do so with Miami Cigar as a middleman. Stay tuned for more information as it becomes available!

FOR IMMEDIATE RELEASE

MIAMI, FLORIDA

MARCH, 3, 2010

The long anticipated Nestor Miranda Collection Dominicano has arrived!

A new line under the Nestor Miranda Collection label from Miami Cigar & Company brings to fruition a collaboration that began almost nine months ago, between Nestor Miranda, Pepin Garcia and his My Father Cigar Company and Guillermo Leon’s La Aurora S. A.

It was Miranda’s desire that the next cigar in the very successful line pay tribute to the tobacco and cigar heritage of the Dominican Republic. The collaboration brought together the tobacco growing expertise of La Aurora, the blending and manufacturing talents of Garcia and the unequalled marketing talents of Miranda and his associate Rene J. Castaneda.

The result is a cigar of elegance, complexity and nuance capable of carrying the NMC banner alongside the already respected Special Selection line.

The launch of the Dominicano will take place with three significant in-store events. The first will be held in San Diego, CA, and is, actually, two consecutive events. It begins with a dinner, on Thursday, 11 March, from 6 to 10 PM, at The 94th Aero Squadron (8885 Balboa Avenue, San Diego, CA 92123 – Contact Greg Stenzel at 619.822.0167 or smokeclub@rocketmail.com) followed by a store event on Friday, 12 March, from 2 – 6 PM at Racine & Laramie (2737 San Diego Avenue, San Diego, CA – 619.291.7883). It is worth noting that Racine & Laramie, located in Old Town San Diego Historic State Park has been in business since 1869.

On 19 March the Dominicano will be launched in New York City at The Grand Havana Room (666 Fifth Avenue, New York City 10019 – 212.245.1600).

The New York City event is a ticketed dinner arranged by Boris Grossman of Matador Cigars (38 Lincoln Avenue, Roslyn Heights, NY 11577 – 561.626.4966 – www.matadorcigars.com). On a visit to Matador by Miranda and Castaneda, Grossman volunteered to organize the event as soon as he heard about the much awaited release of the Dominicano. According to Grossman, “The event was sold out within four days of it being announced.”

The last of the events will take place on Nestor’s home turf on 20 March at Sabor Havana (2600 N.W. 87th Avenue, Doral, FL 33172 – 305.436.8860 – www.saborhavana.com).

The cigar is being packaged in boxes of 20 and produced in 5 vitolas:

Lancero 7.5 X 40
Coffee Break 4.5 X 50
Robusto Grande 5.5 X 54
Belicoso 6-1/8 X 52
Ruky 5-5/8 X 48 X 52

Like the rest of the Nestor Miranda Collection they will be available in both a Rosado and Oscuro wrapper.

The Nestor Miranda Collection is only available at brick and mortar tobacconists.