This great piece of commentary comes from Patrick S–one of the two “Stogie Guys”–in regards to the painfully obvious double standard when it comes to women and cigars.  Patrick asked me via e-mail after the Canadian Women’s Hockey Team controversy a few questions and below you’ll find my opinions on the situation as a whole.

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Stogie Commentary: Cigars for Women, A Double Standard?

Wednesday, March 10th, 2010

Two recent news items got me thinking about cigars for women. Both, I think, demonstrate a  clear double standard.

First, Cubatabaco, Cuba’s national tobacco company, introduced a new cigar designed for women. Julieta is described as “a smaller, milder version of the Romeo y Julieta cigar.” Only days later, a classic sports moment played out: The championship team returned to the scene of their triumph to celebrate with some champagne, beer, and fine cigars. It looked just like Michael Jordan celebrating a championship,. The only difference was the athletes were women.

Soon the Canadian women’s hockey team was embroiled in controversy with one IOC official even saying, “I don’t think it’s a good promotion of sport values.” But given how common such celebrations are in sports, I couldn’t help but feel that a double standard was being applied, in part because these female champions had the audacity to celebrate with cigars in range of a camera.

The two incidents got me thinking about why cigars marketed to women tend to be either flavored or mild. I posed the question to Lindsay Heller, cigar blogger and tobacconist at Nat Sherman Cigars in New York.

“Honestly, I find it rather demeaning,” she told me by email. “This is not the Victorian Era anymore and it’s not considered illicit for a woman to be smoking, so why treat women who wish to smoke as if they can’t handle the ‘real thing?’”

She continued: “In terms of marketing those products towards women I think it’s insulting because in many B&Ms when a woman comes in wanting a cigar the sales associate automatically assumes something flavored. If you give a woman half a chance and explain to her the cigar she will be smoking, you’ll probably find that even the most inexperienced of female smokers will appreciate it and ditch the Havana Honeys. I think the same thing goes for the mild scenario:  If a woman wants to smoke a cigar after eating filet mignon and drink a few glasses of Bordeaux, any tobacconist in their right mind would not offer her a Macanudo Gold Label. In the tobacco business we need to stop addressing women as these fragile figures because women have palates, too.”

As for the new Cuban Julieta cigar, Lindsay had her doubts: “Maybe this is my palate talking, but I don’t find the traditional Romeo y Julieta Cuban cigars to be all that strong, so if this is truly that much more mild, it would probably be like smoking an expensive ultra light cigarette.”

So how should the cigar industry market their cigars to female smokers? “Women definitely need to be addressed like they are just one of the guys,” she responds.

“While the numbers of female cigar smokers in the U.S. are increasing due to a number of factors (curiosity, joining a boyfriend/husband in the activity, etc…) seeing a woman smoke cigars is still very taboo for Americans and it’s not looked at as nearly an oddity in other countries. I work in this business and there are random people who walk into my store and react like I’m doing some illegal by being a female with a cigar in my mouth. It’s funny because I actually find more men smoke flavored or infused smokes like Acids and Tabak Especiales and many of the women I come across are more apt to try a traditional cigar…Women are not stupid and shouldn’t be treated like they can’t handle what the boys do.”

On that point I couldn’t agree more. With the cigar industry under pressure from smoking bans and other anti-cigar legislation, it shouldn’t come as a surprise to see efforts to attract new customers. But treating women like they can’t enjoy the same wide range of fine cigars as men is just, well, sexist.

-Patrick S

photo credit: Boston.com